The Importance of a Strong Slogan

Does your company have a slogan?

This little detail is often overlooked when companies start up their brand name. A logo is often one of the first things they take care of, because a logo is more visual, and more noticeable to the average person.

But what about a strong company slogan? Often short, simple, sometimes clever, and always to the point, a slogan adds a strong element to the brand that you just can’t get any other way.

Many companies who do have slogans fail to properly emphasize them. I’ve had several different companies I’ve done business with for years and then one day I’m looking a little closer at some of their general company information and notice a slogan I’d never even seen before. They never bothered to put it on their business cards or put it in their other kinds of color printing, so why did they even bother making one?

Let’s take a look at some of the better known slogans different companies have used. American Express: Don’t leave home without it. Alka Seltzer: I can’t believe I ate the whole thing. Delta Airlines: You’ll love the way we fly.

All of these have a common theme: they’re very brief and they connect well with the company and what they do. Some are more simplistic, such as the one for Delta, that simply tells you you’ll like their services. Others use humor to be memorable, like Alka Seltzer’s slogan, and by doing so were able to gain a greater recognition in the market place.

But no matter what kind of slogan you use, you need to be using it every chance you have. All of your business cards should have it. Put it under your company name on your broch! ures or postcards. Every type of color printing you get done n! eeds to have that slogan somewhere people can see.

A strong brand is derived from a strong personality in a company. There are all sorts of different details that go into making that image strong. A logo and slogan are two very important parts of a marketing campaign designed to increase brand awareness.

Remember also that a slogan isn’t always quite as set in stone as it seems. Many companies have managed to establish multiple slogans over the years. Of course, for a company just starting out I’d suggest instead focusing on a single slogan initially to help spread your brand. Don’t confuse people by sending out multiple slogans or trying to have too many messages.

Given the challenges that come with getting a strong name brand developed, there’s no reason to avoid using a tool like a slogan to make the job easier on you. Make yourself unique, and make yourself stand out from all the other companies in the field.

all day strong slogan